Are the messages you send to your customers and the public saying you can be trusted?
Trust is the foundation of a strong brand. That's true no matter if it is your personal brand or your business brand.
The key elements of trust are competence, caring, and integrity.
Not everyone values integrity, caring and competence the same way, however. And, the weight of each of these elements of trust can shift, even in an individual. The context can change depending upon when the message is given. Where the message appears and, of course, who is sending the message can also make a difference. Again, it depends.
Are you communicating your caring when your key audiences are more concerned about your competence?
Or, is it your integrity that your potential customers are most concerned about right now? Putting the proper element of trust forward in the right context will enhance your brand and compel action.
Addcontext is now based at Wintergreen.